ITB Berlin 2015 was news to me. It was the first time I had participated in the fair and I have to admit that the event has exceeded my expectations. I’m going back to Poland inspired to take on new activities and hopeful that the contacts established there will bear fruit in the future.
It all started with a friendly e-mail from my colleague about the fair. I sent a notification and a few days later I got a journalistic accreditation. ITB Berlin 2015 fair lasted five days, but from the point of view of the blogger, the first three, called the business days, were the most important. Sounds serious, doesn’t it? 😉
Conference centre is located on the west side of Berlin. On the first day of the fair, after leaving the S-bahn train, I was literally grabbed with a wave of people from all over the world. Multinational crowd flowed toward the main entrance, and then spread over all pavilions. I took a deep breath and went ahead.
Multi-storey buildings were divided into sections to facilitate participants to navigate the conference area. To illustrate how much space the fair occupied, imagine that I spent the first day in the same building…, and the other pavilions could be reached by special buses.
Exhibitors, in addition to traditional promotional materials such as leaflets, catalogues and posters, prepared many attractions for the participants of the event. At first I was afraid that I would be bored at the fair itself, but it turned out that I did not even have time to eat a normal dinner. Stands from such countries as Asia and South America especially deserve praise. They engaged participants in many games, for example by offering to write down names in Korean or Japanese, giving the opportunity to try on traditional dress or taste national delicacies. Poland treated the participants for example to St. Martin’s croissants.
ITB Berlin 2015 is one of the most important events of the travel industry in the world. It offers its participants not only fun, but also very thorough knowledge of global trends and the latest technology used in travelling. Various events were accompanied by lectures, conferences and panel discussions. One of the key themes this year was the sustainable development of the most popular destinations as well as countries that begin to attract tourists. Bloggers were also taken into account! Many lectures were dedicated to our role in tourism.
The main country accompanying ITB Berlin 2015 was Mongolia.
For more information visit: http://www.itb-berlin.de/en/